Founder & CEO
Bella Matasic
Bella Matasic is the Founder and CEO of ZestyCoach, where she's building an adaptive AI platform designed specifically for women's health and performance.
Bella holds a B.S. in Computer Science and has spent the past five years building software products across startups and enterprise organizations. Before founding ZestyCoach, she co-founded and helped scale a marketing technology company, gaining experience across product strategy, software engineering, customer growth, and operations.
She leads ZestyCoach's product vision, AI systems, and user experience, combining modern artificial intelligence with personalized women's health. Bella was also selected to participate in the What's the Big Idea? startup accelerator.
A lifelong athlete, Bella believes the best health technology is built by people who live the problem they're solving. She trains across endurance and strength disciplines — including marathon training, HYROX, and bodybuilding — as she prepares to walk in New York Fashion Week.
Her mission is to build technology that adapts to women — not the other way around.
Highlights
- B.S. in Computer Science
- Founder & CEO, ZestyCoach
- 5+ Years Building Technology Products
- Co-founded & Exited Hyve
- Selected for What's the Big Idea? Accelerator
- Lifelong Athlete · Half Marathon · HYROX · Bodybuilding