Inside ZestyCoach

How we build the product — and why it works that way.

Deep dives on training logic, nutrition science, and the decisions behind your ZestyCoach experience. No black boxes.

From the Founder

Your period data never leaves your phone. Here's why we built it that way.

When I started building ZestyCoach, I had to make a decision that scared me. I'm going to explain exactly what I decided and why — because you deserve to know.

~6 min read · April 2026 Nutrition

Why your calorie target is what it is — and how we got there

Most fitness apps hand you a number with no explanation. Here's exactly how ZestyCoach calculates your macro targets, every decision we made along the way, and where the formula ends and your body begins.

~12 min read · April 2026